HOW TO RUN FACEBOOK ADS FOR BEGINERS 2025

First things first, you'll need a Facebook Page for your business.

If you haven't created one yet, follow this link to set it up in a few easy steps:

https://www.facebook.com/pages/create

Next, you'll need access to Facebook Ad Manager to create and manage your ads effectively.

If you're new to Ad Manager, don't worry!

Follow this link to get started:

https://www.facebook.com/ads/manager

Now that you have your Page and Ad Manager set up, let's understand the core components of Facebook Ads:

☞ Campaign:

• This is the highest level of your ad structure.
• It represents your objective, such as increasing brand awareness, driving traffic to your website, or generating leads.

☞ Ad Set:

Within a campaign, you'll create one or more ad sets.

Each ad set defines your targeting, budget, schedule, and placement options.

☞ Ad:

• Finally, within each ad set, you'll create individual ads.
• These are the creative elements that your audience will see, including images, videos, text, and links.

Remember, the success of your ad campaign depends on how well you define your campaign objective, target audience, and ad creative.

Now that you're familiar with the structure, let's dive into setting up your first Facebook Ad campaign:

1. Campaign Level:

• Click on "Create" in Facebook Ad Manager
• Choose your campaign objective based on your business goals.
• Give your campaign a name and click "Continue.

2. Ad Set Level:

• Define your target audience based on demographics, interests, behaviors, etc.
• Set your budget, schedule, and ad placements.
• Click "Continue" to proceed to the ad creation step.

3. Ad Level:

• Select the ad format (image, video, carousel, etc.) that best fits your campaign objective.
• Upload creative elements and write compelling ad copy.
• Preview your ad to ensure everything looks great.
• Click "Confirm" to publish your ad campaign.